What is SEO?
SEO is an acronym for Search Engine Optimization. SEO is a series of processes to improve website visibility on search engines such as Google, Yahoo and Bing. Using your keywords and website content
SEO works with the search engines to rank your website in the search results.
SEO works with the search engines to rank your website in the search results.
Why Search Engine Optimization?
The main reason for SEO is you want your website to be found. To increase your web traffic and potentially increase your sales from that web traffic you must optimize your website for the search engines. In this
modern age of technology more and more people are shopping and searching for services online. SEO is a very cost effective way to “advertise” your business. According to the Georgia Institute of Technology; “75% of website searchers never look further than page one.” Your website needs to be in the top 10 for the best results. With the EZ-NetTools website account online software you can complete and maintain your own SEO. This makes it easy for you to adjust certain areas of your website anytime to keep a top ranking.
modern age of technology more and more people are shopping and searching for services online. SEO is a very cost effective way to “advertise” your business. According to the Georgia Institute of Technology; “75% of website searchers never look further than page one.” Your website needs to be in the top 10 for the best results. With the EZ-NetTools website account online software you can complete and maintain your own SEO. This makes it easy for you to adjust certain areas of your website anytime to keep a top ranking.
Keyword Analysis
Keyword Analysis is a process where you or an SEO Specialist researches keywords or keyword phrases, to see if they are applicable to the website. You will also check to see if those keywords and keyword phrases have been recently searched for and how many times they’vebeen searched for.
Start with a basic list of keywords. What would you search for to fi nd
your website online?
You will now need to analyze those keywords for popularity and
competition. Google off ers a free Keyword Tool that can help you
determine which keywords are best to use for your website pages.
By following their professional suggestions you will be able to
determine a short list (5-10) of the best keywords to use for your search engine optimization. Over 80% of websitetraffi c comes from Search Engines!
~Georgia Tech/GVU Users Survey
SEO Terms
Keyword(s) – This is the word or words that
someone will use to find information online
through an online search.
Keyword Phrase – This is a more specific
set of words that someone will use to fi nd
information online through an online search.
Long Tail Keyword – This is a type of keyword
phrase that contains more than 3 to 5
keywords for a more refi ned and specifi c
search.
Keyword Density – This is the percentage of
times a keyword or keyword phrase appears
on a webpage compared to the total number
of words on the page.
Keyword Proximity – This is how close your
keywords and keyword phrases are to each
other on your webpage.
through an online search.
Keyword Phrase – This is a more specific
set of words that someone will use to fi nd
information online through an online search.
Long Tail Keyword – This is a type of keyword
phrase that contains more than 3 to 5
keywords for a more refi ned and specifi c
search.
Keyword Density – This is the percentage of
times a keyword or keyword phrase appears
on a webpage compared to the total number
of words on the page.
Keyword Proximity – This is how close your
keywords and keyword phrases are to each
other on your webpage.
.
Essential SEO Elements
Onsite SEO Elements are how you use your keywords on your pages.
Putting keywords in your page titles and within the text on your
pages are good examples of Onsite SEO Elements.
Off site SEO Elements are things that the search engines look
at outside of your website to determine your popularity and
recognition within your business. One way the search engines
determine this is to look at your Backlinks. These are links to your
website from other websites. Another thing that the search engines
look at is your Social Networking links from your Facebook, Twitter,
YouTube, and blog accounts to your website. There are other social
networking sites the your site could be linked from as well.
Putting keywords in your page titles and within the text on your
pages are good examples of Onsite SEO Elements.
Off site SEO Elements are things that the search engines look
at outside of your website to determine your popularity and
recognition within your business. One way the search engines
determine this is to look at your Backlinks. These are links to your
website from other websites. Another thing that the search engines
look at is your Social Networking links from your Facebook, Twitter,
YouTube, and blog accounts to your website. There are other social
networking sites the your site could be linked from as well.
Prioritized SEO Elements
There are several important elements of SEO, however there are
things that you can do that will affect your visibility more than
others. The most important elements are making sure you have
properly placed your keywords within your page titles and text and
that you have plenty of links from outside of your website as well as
within your website pages.
things that you can do that will affect your visibility more than
others. The most important elements are making sure you have
properly placed your keywords within your page titles and text and
that you have plenty of links from outside of your website as well as
within your website pages.
Top 10 Optimization Report
EZ-NetTools offers a Top 10 Optimization Report to help you withyour SEO. The Top 10 Optimization Report demystifi es Google’s
ranking algorithm and tells you in easy-to-understand words how to
optimize and prepare your website specifically for better results in
Google. This printed report is a custom analysis of your web page
versus the top competitors for the keyword you specify.
This 50 page report analyzes the specified web page relative to a
keyword from the perspective of the major search engines. Your
web page is compared against those web pages that are the highest
ranked pages for that keyword. You will be able to clearly see the
strengths and weaknesses of your web page compared to your
competition. With this information you will be able to adjust your
SEO on your website for better rankings on the search engines
To order the Top Ten Optimization Report you can visit the Search
Engine Optimization section on our website www.eznettools.com
or call us at 800-627-4780
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